How We Work
The end goal is always Product/Market Fit, but getting there never looks the same. So while it's tempting to jump to solutions, we always start in the problem space. Through discovery workshops and user interviews we look for a deep understanding of the problem, the market, and the range of potential solutions.
Design Sprints and Validated Learning.
When the problem seems clear, we work to identify assumptions and risks. We anticipate many of our assumptions will be wrong or will need refinement. To learn quickly, we form hypotheses, design simple testable solutions, and iterate based on qualitative and quantitative results.
Sustainable growth means constant improvement and innovation. We help create the capacity for lean, adaptive teams within organizations, that are well positioned for continuous learning and growth.